The company eventually will insert ads that target your behavior but promises to keep your behavioral data on your computer and never gather the information itself. The Brave browser loads pages faster by stripping out not just ads but also website software that tracks users. Apple's Safari, Mozilla's Firefox and Microsoft's Edge browsers also offer reading modes that strip out ads. No surprise, then, that 198 million people installed ad-blocking software in 2015. Online ads slow websites, track your behavior, drain phone batteries, obstruct content and sometimes even deliver attack software. The newspapers' letter targets one small startup but cuts to the heart of a profound problem: how to keep news, video, and other content freely available online without driving away readers through overly annoying and privacy-invading ads. 'Contrary to the misstatements of the NAA letter, Brave is the solution, not the problem, for users and publishers,' he said.īrave Software CEO Brendan Eich says his browser is the 'solution, not the problem, for users and publishers.' The newspapers accused Brave of 'republication' that violates copyright and trademark laws and websites' terms of use.īrave Chief Executive Brendan Eich, who has major tech cred from helping to found Firefox developer Mozilla and inventing the Web's JavaScript programming language, responded in a blog post that the newspaper group misunderstands Brave and browsers in general. 'Your plan to use our content to sell your advertising is indistinguishable from a plan to steal our content to publish on your own website,' the newspaper group's letter (PDF) said.

Lawyers from The New York Times, Washington Post, Wall Street Journal and other members of the Newspaper Association of America published a letter Thursday that threatens legal action against the San Francisco-based startup, whose browser can block or replace ads on their websites. Browser maker Brave Software wants to rid the Web of the worst parts of online advertising, but the biggest newspapers in the US have launched an attack against the 'illegal' plan.

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